June 17, 2004

By: Angela Ernst
Website: http://www.1st-in-wellness.com

Saffola unveils new heart-care awareness campaign

Saffola, one of India’s leading healthcare brands today announced the launch of a nationwide heartcare awareness theme campaign. The theme campaign exhorts every Indian to embrace a healthy lifestyle from today. Breaking in February 2004, this campaign will be splashed across the TV, press and outdoor medium in a bid to reach out to every Indian and get this critical message home.

The new heart warming campaign, conceptualised by Prathap Suthan of Grey Worlwide and directed by Ram Madhwani of Equinox is part of Saffola’s endeavour to raise the level of heartcare awareness in India. The protagonist in this ad is a little girl who goes to various groups of people to pass on the message of heart care and deliver hope to the viewer. The message of this film is You may be at risk from a heart problem. Improve your lifestyle today. Aaj Se Jeene Ka Andaaz Sudhariye

India is soon becoming the heart capital of the world with one out of every four Indians being at risk of a heart related ailment. While a small minority of the population adopts a healthy lifestyle, a large majority is still unaware of their being at the risk of a Heart related problem.

Ashish Bhargava, Marketing Manager - Saffola, Marico Industries elaborated, Saffola as a category thought leader has consistently emphasized the importance of a healthy lifestyle. We have gone beyond advertising to taking the brand promise to the consumer on ground through regular heart talks, heart check up camps and the healthykhana website. We want people to change their lifestyle by going in for early and regular checkups, adopting exercise and adopting healthier eating habits.

About The Author:

Angela Ernst is a successful author and regular contributor to http://www.1st-in-wellness.com.  Obtaining and keeping good health through healthy living, natural healing, great mental health and healthy finances.