April 02, 2004

By: Joy Harold
Website: http://www.1st-in-wellness.com

Penta™ water gains distribution into New York State

Bio-Hydration Research Lab, Inc. officially announced today that the Company has received licenses to begin distribution of its flagship beverage product, Penta bottled drinking water, into both New York State and New York City. The addition of New York brings the number of states where Penta water is sold to 48.

Total nationwide distribution is expected to quickly increase from 2,300 stores to more than 2,500 stores. During the past 18 months, Bio-Hydration has consistently added nearly 150 stores a month and projects having more than 3,000 stores by the end of 2002. Just as we anticipated, sales of Penta water have been phenomenal. We are right on target with our plans to have total U.S. market penetration into the health food stores by year-end and we’ll soon be adding Canada, cites David Cheatham, COO, Bio-Hydration Research Lab, Inc.

We increased bottling capacity in March 2002 and we are on target for another increase in August 2002, bringing our capacity up more than 400% from early this year. We’ve also added new distribution centers in Indiana, Texas and Pennsylvania supporting our expanding retail distribution. Penta water continues to make very successful inroads into the natural foods retail channel and can now be found in nearly all major chains, including Whole Foods Markets and Wild Oats stores.

The Company’s loyal network of independent sales reps and innovative marketing, primarily though educational materials about proper hydration and radio interviews, has been very successful to the growth and popularity of Penta water. Cheatham adds, Our goal is to educate consumers in great detail about the importance of hydration. Then, after they try Penta and they feel the difference, they tell their friends. There is nothing better than this positive word-of-mouth marketing.

In addition to the growing consumer awareness about Penta, the water has become the ‘beverage of choice’ for many professional and amateur athletes. In the past 4 months the Company has added 10 professional athletes who have agreed to endorse the product because they found it beneficial during training and when participating in events.

These athletes include: Trevor Hoffman, ace relief pitcher with the San Diego Padres; Chris Lieto, Triathlete Magazine’s cover featured triathlete in the 2002 Road to Kona IronMan Championship; Eddy Hellebuyck, current American Master runner champion and 1996 Olympian; Muffy Davis, three-time Silver medal winner in the 2002 Paralympics in Salt Lake City; Chris McCormack, the world’s #1 champion triathlete; Craig Walton, recent winner of the coveted men's Tiszaujvaros ITU World Cup; swimmer Ed Moses, 2000 Olympic Gold and Silver Medallist; Los Angeles Dodgers’ star 1st Baseman, Eric Karros; ESPN Radio host and Sportcenter Analyst, Sean Salisbury, and professional tennis player, Graydon Oliver, 1999-2000 NCAA Men’s Doubles Champion.

About Penta Water Penta water is one of the purest drinking waters available today. Penta water is processed using a proprietary, patent pending technology. Penta contains no additives or calories and is free of fluoride, chlorine, bromide, MTBE, arsenic, and asbestos.

About The Author:

Joy Harold is a successful author and regular contributor to http://www.1st-in-wellness.com.  Obtaining and keeping good health through healthy living, natural healing, great mental health and healthy finances.